Google Ads managed with rigour
Search, Performance Max, Shopping and YouTube investment managed against clear economics, with brand safety and transparency.
- Account assessment
- Campaign architecture
- Search, PMax & Shopping
- Measurement framework
- Brand safety controls
- Executive reporting
Google Ads: what the engagement includes
Senior direction and specialist delivery, documented and measured.
Architecture
Structure aligned with business units.
Measurement
Conversions and value tracked properly.
Brand safety
Placement and keyword controls.
Economics
Bidding against margin and value.
Testing
Structured experiments.
Reporting
Executive and detailed views.
Our engagement model
Structured, transparent and aligned with your leadership's priorities.
Assessment
Accounts, tracking and economics reviewed.
Architecture
Campaign structure aligned with business goals.
Activation
Measured launch with strict controls.
Optimisation
Weekly management and monthly reviews.
Who we serve
Brands where reputation, quality and commercial outcomes matter as much as rankings.
- Brands with significant media budgets
- Premium e-commerce
- Professional services lead generation
- Launches and campaigns
Agency collaboration
We also support agencies with senior-led Google Ads delivery, white-label and fully confidential.
Google Ads: questions answered
Minimum investment?
We typically work with budgets from $3,000/month.
Is media included?
No, billed directly by Google.
Do you audit existing accounts?
Yes, as a standalone engagement.
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